Red Bull has always been investing in e-sports. They are sponsoring several players for Street Fighter V, they run their own coverage of e-sports news and has been organising e-sports events, mostly for Street Fighter V like the Red Bull Kumite and the Red Bull Battle Grounds (which is the Capcom Pro Tour North America Finals). They have done events for League Of Legends as well with Red Bull Player One.
But seeing them being a sponsor for ESL One Genting is definitely an interesting move.
ESL One is a premier event series by the ESL that can be for various e-sports titles including [...]